4 Ways Social Media Affects SEO
The debate rages on: does social media impact a website’s search engine ranking?
Many marketing experts believe social media doesn’t directly affect a website’s SEO ranking. However, social media does impact the elements that affect your website’s ranking, and therefore indirectly affects your ranking.
This is how social media influences your website’s search engine ranking,
Social drives traffic
When plenty of users share your content within their social networks, they are going to dramatically increase traffic directed towards your website. This, in turn, will boost your SEO ranking. CognitiveSEO conducted a case study where they found their ranking for the term “Google images” rose by over 60 spots to the 8th position in just one day. This outstanding increase occurred directly as a result of the business receiving 20,000 unique Reddit visitors.
Social channels rank in search engines
This means your brand can enhance your search engine visibility and create more traffic through social profile optimisation. Social channels like Facebook and Instagram will often rank highly on branded searches, thus directing potential customers to your profile to gain a greater sense of your brand and its content.
Social enhances content reach
Quality content will more than likely translate into high quality traffic which, of course, impacts your rankings. A quality social strategy, supported by linking, can see an amazing increase in traffic directed from social across to a business’s website.
Social impacts local SEO
Furthermore, certain social platforms allow you to geotag your images and videos, thus furthering the potential of reaching your local audience and turning some valuable heads. Instagram, for example, allows marketers to geotag their content. Users can then go on to search content that is tagged in a specific location. This can drive local customers to both your website and your physical storefront if you have one.
Combine the two
Social media and SEO strategy work together improve your brand’s overall visibility and search engine ranking. By driving traffic to your website through your social media channels you will indirectly increase your rankings and your conversions.
So if you weren’t sure whether your social strategy plays a role in your SEO results, you’ve now got 4 more reasons to get that social strategy working for your business.
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