5 Marketing Tactics That Don’t Matter
We are in the midst of a pandemic that is claiming the precious time of way too many marketers. New, shiny, and seemingly fun marketing tactics that don’t drive business value are killing the productivity of marketers around the world. It’s time that, as marketers, we stop spending time on tactics simply because they seem cool.
Of course, different tactics work for different businesses. However, there are some marketing tactics that simply aren’t worth the time, hassle, or cost. Here are several examples.
Redesigning Your Website 'Just Because'
Websites are the hub for driving online leads. Too many marketers redesign their websites just because they want a different look. How cool your website looks really doesn’t matter. What does matter is how many leads your website generates. Thus, website redesigns without clear lead generation improvement goals are pointless.
Obsessing Over Meta Descriptions
Back in the early days of search, making sure you had great, well-written metadata and meta descriptions was key to ranking well in search engines. This simply isn’t the case anymore. What’s much more important is focusing on building inbound links and generating social media shares to build authority with search engines. Going through every page on your website and writing the perfect meta description just isn’t worth it.
Constantly Creating New Blogs
Business blogging is one of the most important aspects of inbound marketing that a business can do. Too many marketers, however, water down the impact of their blogging efforts by focusing on quantity instead of quality. They focus all their effort on creating tons of new blogs for campaigns and other marketing functions. Instead, it is better to build one awesome and successful blog that is the hub for all your short-form business content.
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Author: Kipp Bodnar
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