A vibrant and interesting blog is an essential part of any digital marketing plan and will serve to drive more business to your practice. Coming up with topics for blogs while representing your dental practice can be tough, so here are some ideas to keep you going for years.

1. Dental awareness

Every August the Australian Dental Association sponsor the Dental Health Week (DHW) as a way to bring awareness to the importance of dental hygiene and oral health. There are also other annual events like Dentist’s Day, Dental Assistant’s Day, etc. Taking these annual opportunities to raise awareness of both oral health and your practice is a great way to increase your visibility online.

2. Personal introductions

Make your practice as friendly as it can be by using your blog to feature the staff members whom patients will encounter when they visit. Because of some people’s anxiety about a dental visit, you want to encourage them to be as comfortable as possible. A virtual meet and greet with the staff would be a great way to do that.

3. Identifying common problems

The first thing anyone does when they have a nagging problem is to Google it, so make sure your blog is packed full of tips about common dental problems. That way it will be easy for people to stumble across it and start reading. Cavities, tooth sensitivities, and gum disease are common dental needs and when people come across your blog they will be led directly to your website.

4. Overcoming dental anxiety

A lot of people are nervous about visiting the dentist. By blogging about how they can overcome these fears, you’ll be tapping into a subject that interests many while simultaneously breaking down a barrier to people coming to your business.

5. Explaining procedures

Visiting the dentist is often a lot more painless than people expect. By providing a walk-through of how different procedures are performed, patients can approach your practice with more certainty. Thomas Lewis, a health writer at OXessays and Besbritishessays, has some suggestions: ‘“What to expect when you’re getting fitted for braces” or “How do dentures work?” These are things many will likely encounter at some point in their lives, so their interest will be immediately piqued by these titles.

6. Interesting cases

Curious patient cases are guaranteed to generate interest in your blog and lead to website views. Writing about some you’ve encountered through your years in practice—such as rare dental cases involving fused teeth or personal tales about children’s early experiences—are likely to be a big draw.

7. Good hygiene practices

Posts about preventive measures that patients can take—such as good brushing techniques, an introduction to flossing, or the best diet for healthy teeth—are practical and informative. By demonstrating that you are invested in your patients’ oral health before they even visit your practice, you’ll start building a trusting relationship. This hopefully means that when they do have dental problems, they’ll turn to you.

8. When dental issues make the news

Did a celebrity get a dental makeover? Has an athlete been in the headlines with an oral injury? Whenever issues of oral health make the news, it’s an opportunity to provide a professional perspective in a way that engages the general public by discussing the celebrity or athlete news.

9. Cosmetic procedures

Oscar Riley, a dental expert at Big Assignments and UKTopWriters, argues that “More people than ever before are opting to pursue cosmetic dental procedures, from teeth whitening to braces. The market for these procedures is growing year after year.” This means that your patients and readers are likely to be considering these procedures and your professional understanding of their costs and benefits will make a valuable blog post. You could even grow your practice by tapping into this ever-growing market.

Author: Beatrix Potter

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For some people, writing blogs is like pulling teeth. Fortunately, you can outsource copywriters or a whole-package dental marketing agency to help you manage your dental practice blog. In time, you’ll be getting blog hits and website visits and you can watch your practice grow!

Here at Content Maximiser, we have a program designed to help double dental practices in three years or less through digital marketing. It’s called the Practice Growth Program. We have helped one particular dental practice in less than a year, in just 10 months to be exact.

If you’re looking to invest in digital marketing for your business, we’d love to help you out. Click the button below to connect with us.

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