Liza here from contentmaximiser.com. I am here in Johannesburg in South Africa. Behind me is the Apartheid Museum. As I went through the Museum, I got to learn so much more about this beautiful country and their ex-president, Nelson Mandela.

They did a great job telling the story using multimedia such as videos, photos, images, music, the way how they arrange things, audio, and it really helped to increase the experience, to learn the story of this country.
So, what does that mean for you and how can you apply it to your business?

Some things to think about is how can you leverage from multimedia such as photos, videos, audios, images, so you can tell better stories of your company, your team, your processes, that can help your clients and your prospects understand your company and your story better.

This is what I’ll invite you to do from today’s video… how can you utilise multimedia to tell a better story?

I’ve taken some videos of the Museum that I want to share with you. I couldn’t actually take videos from the inside because I got stopped by the guides and they told that it’s copyrighted and have asked me to turn off the video! But, I took what I could from the outside and I hope you’ll enjoy it.

So, until the next episode, I will see you next time. My name is Liza from contentmaximiser.com.