Building Dental Clients on Social Media
We still find people are turning more and more to social media for entertainment and what’s happening in their area. It is recently found that nearly 80% of the Australian population are active social media users – which leads to a vital part of any local business strategy. Dental social media is one of the best ways to reach out to patients and connect with them about what is happening in your practice with offers – news – the latest updates on what’s going on.
Content Maximiser has been working with different businesses, including dental practices, and we know what works to reach out to patients to get their engagement. It is all about getting the right balance, and you don’t want to post too much of one thing and not mix it up as people will just switch off. Take a look at some useful ideas on social media marketing.
We have put together some useful tips on Social Media Marketing
Before & After Pictures
It’s great to post before and after treatments of your dentist’s work – Patients like to see an amazing difference. It’s appealing and makes them want to pick up the phone and have teeth like that!
Patients like to see what dental treatments you actually offer in the practice as they may not be aware of what you can do for them. Whether it is straightening their teeth to a smile makeover, make sure that you do not shy away from mentioning the prices of your treatments. With that kind of honesty, patients know they won’t be hit by an unexpected bill when they come in for a consultation.
Offers & Promotions
If you are not spreading awareness of your offers and promotions again, you will be missing out on this opportunity to bring patients to your event or take that amazing offer you have. Another good way is to keep the excitement going before the offer or event is happening. This helps keep the momentum going before it actually happens with a build-up of exciting posts.
Share Your Blog Posts
Share informative blogs on social media. It’s also a great idea to keep the viewer interested and lead onto other things from the blog. These could be blog posts from your website like articles, infographics and even professionally-made video blogs.
Post Photos or Videos of the Dental Practice
It is also reassuring to see posts of what’s going on behind-the-scenes in the sterilising room or reception, or even the dental rooms. Patients don’t always see this and always like a good look around.
Author: Niki Copperwheat
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Here at Content Maximiser, we help our dental clients create these types of daily social media content to engage with their target audience. We even help them with their social media outreach initiatives to generate new leads for their practice.
If you are not using social media for your dental practice, you are missing out on a lot. But no need to worry! We’re happy to help you out. Just send us a chat on our social media accounts or click the button below to contact us.
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