Content Creation Idea - Record Live Presentations
Liza here with another online marketing tip from contentmaximiser.com. Today, we’re going to give you another content creation idea on how to create content for your website. Very often you’ll be doing live presentations, it could be at the Local Chamber of Commerce, it could be a live seminar that you’re running for your customers, it could be an online training that you’re doing for your internal staff.
The time that you put in to create this presentation, the PowerPoint that you put together is very valuable content but what happens after the presentation is all gone except the PowerPoint presentation that you‘ve put together. What you can do is actually record the presentation. Get a video camera out, get a tripod out and record the presentation. Make sure that you get good quality sound and record this presentation so that you can repurpose it and use it over and over again.
With this piece of content, you can have it as a full presentation that you can put on your website, that your costumers can see or if it is an internal training, you can put it onto your internet so that your staff can use this over and over again. What you can also do is you can get snippets of this video and use it as a promotional video that you can put on sites such as Facebook, LinkedIn, YouTube, so that you can get those content out there to drive traffic back to your site.
You can do the work once but you can use the content over and over and over again. Here is another tip, what you do next time you’re going to do a live presentation is organize the camera, organize the tripod, organize the microphone so that you can record the presentation and then you can repurpose the content and use it in the future.
If you’ve got any questions in regards to this content creation idea or you’ve got experience in doing something like this, simply comment on this post and I would love to hear from you. If you find this tip useful, it’ll be great that we can actually click share and share it with other people. This is Liza from contentmaximiser.com.
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Dr. May Chan
Dentist & Co-Founder, BDS (Adelaide), FICCDE (Ortho), Dental Boutique
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