Lead Generation and Capture at Trade Expo
The client was exhibiting at a trade expo, however, they did not have strategy to generate and capture leads from the event to follow up. We designed a lead generation and capture campaign specifically for this event. By analysing their target audience, segmenting the list and being there at the event to ensure the campaign was executed successfully.
Visitors were approaching this client’s stand due to the Lead Magnet we have put in place. Throughout the 3 days event, over 200 highly qualified leads were generated, which equated to over US$20,000,000.