Dental House Group (2021): From Low 7 to 8-Figure Yearly Revenue in 24 months
We have been working with Dr Fong from the Dental House Group for just over 2 years. When we first started working together, his business consisted of one established 7-year-old practice, and one 3-year-old practice.
In 2020/2021, he has opened his third practice. In 2022, he has 3 more locations currently under construction.
In the last 24 months, Dental House Group has experienced tremendous growth. But instead of me telling you how he grew his practices (one doubled and another one tripled) in yearly production value, why don’t you watch the video to hear Dr Fong sharing our process in working together in his own words…
The marketing is working and we increased our investment with you and we saw the returns. We are getting a lot of new patients and the average value per new patient have grown up quite a lot as well.
Click play on the video to watch the full case study:
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Watch the Case Study.
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Who is the client?
Dental House Group was founded by Dr Fong Yong in 2013 in Sunbury, Victoria. Since then, he has opened his second practice in Bacchus Marsh, Victoria in 2017, his third practice in October 2020 in New Gisborne, and his fourth practice in Melton in early 2022, together with another 2 locations.
Dental House Group is a full-service dental practice focusing on general, cosmetic and restorative dentistry.
What challenges did they have?
Dental House Group has been very successful in growing its practices with internal marketing. However, they had very minimal new patients from any of the marketing channels they have attempted, including the Search Engine, Cinema Advertising and Social Media.
They felt their marketing was fragmented and ineffective, and they wanted to grow their new patient base beyond referrals and word-of-mouth.
What did we do for them?
Our first step was a Business Acceleration strategy to identify where they were, where they wanted to go, and what was missing. In addition, we also analysed their local competitors. Once we identified the gap, we mapped out a strategy that was customised for them in their target market to bridge the gap, and get them to their goal in a holistic manner.
Next, we rebuilt their website to increase the time people spend on site with more engaging content, and as well as implementing multiple funnels to drive their visitors to various conversions.
After the site has gone live, we turned on multiple traffic channels, including Search Engine, Google Ads, Facebook Ads, as well as different social media content marketing such as Facebook, Instagram and Google My Business to keep their brand in front of their local community consistently.
Finally, we have also implemented a lead nurturing system with a Customer Relationship Management System for their internal staff so no leads and enquiries get forgotten, and will always be followed up to book into a consultation.
%
increase in high-value cases in 2021 vs 2019
%
increase in gross revenue in 2021 vs 2019 (even with multiple COVID lockdowns)
%
increase in number of new patients in 2021 vs 2019
ROI in marketing investment
As a result of our marketing efforts and Dental House Group’s operational efficiency, you can see the amount of high-value procedures such as Implants, All-on-4, aligners and veneers cases they have doing has skyrocketed.
In 2019, before working with us, their total high-value cases were 33 for one of their clinics.
In 2021, during multiple COVID lockdowns, their total high-value cases for the same clinic were 377. This is 10X!
Practice Growth Blueprint
We’ve put together a quick guide showing the strategies our clients used to:
- Bring in new patients to their practices and increase their patient count (even across lockdown and the restrictions they faced)
- Attract “higher value” new patients (patients who needed services like Invisalign, cosmetic dental work, crowns and veneers etc.)
- Beat Bupa Dental, by strategically using their size and resources against them (almost like Bupa was paying to grow our clients’ practices)
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