My Dentist: Record new patient growth while more time with family
In this video, Dr Kat Marhfour, our Practice Growth Program client in Brisbane, shares how she grew her new patients’ number by over 50% in 2021 compared to 2020, as well as doubled her monthly production value compared to prior to partnering with us, all during a global pandemic.
Most importantly, she has more time for her young family, which is the most significant win for her! But instead of me telling you about it here, why don’t you watch the video to hear Dr Kat sharing our process in working together in her own words…
And so that was my concern, if I started with someone new, would I be starting from scratch? And thankfully that hasn’t been the case.
Watch or listen to the Case Study.
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My Dentist Brisbane was purchased by Dr Kat Marhfour and her husband Dr Khaled Shahin in 2018. This is a very established practice found in 1929. Their expertise is in cosmetic, restorative dentistry, and family dentistry. They specialise in holistic dentistry, and their philosophy is to approach dentistry as natural as possible.
With a young family, Dr Kat wants to grow the practice, but also have time for her young children. Her challenge was to have enough new patients consistently to keep her associates’ books full.
After working with multiple marketing agencies, they were not getting any more new patients. In addition, working with a large marketing agency, who was also performing marketing for their direct competitors, they felt like they didn’t have an “edge”.
They were looking for a boutique dental marketing company who has a holistic approach to help them grow and achieve their business and personal objectives.
What did we do for them?
We started with the redesign of their website. Our objective is to differentiate them from their local competitors, as well as to build trust and confidence, so when patients are searching for a dentist, they become the natural choice.
We rewrote all their service content so that they are informative, as well as search engine optimised. We guided them with their video marketing, as well as having our photographer take professional photos to minimise the use of stock images.
We implemented multiple funnels to lead prospective patients to conversions, including the use of email and SMS marketing.
Once the sites have gone live, we created numerous traffic channels to drive visitors to their website, including the Search Engine and Google Ads.
When I think about the website, it’s really written from the perspective of the patient. It’s answering their key questions in Layman’s terms. So I’m very happy with the website.
increase in the average time visitors stay on site compared to 2020
increase in the average number of new patients compared to 2020
Monthly Production Value Increase:
increase in the monthly product value in the month of May 2022 compared to the 12 months based line prior to partnering with us
Practice Growth Blueprint
We’ve put together a quick guide showing the strategies our clients used to:
- Bring in new patients to their practices and increase their patient count (even across lockdown and the restrictions they faced)
- Attract “higher value” new patients (patients who needed services like Invisalign, cosmetic dental work, crowns and veneers etc.)
- Beat Bupa Dental, by strategically using their size and resources against them (almost like Bupa was paying to grow our clients’ practices)
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The fact that I get to spend time with my kids while they’re young. And also the capacity to grow my business, not just by working with my hands. That’s been a massive success in our partnership.
Do You Want This For Your Business?
If you want to experience this for yourself, then complete the form below, have a chat with Liza, and see if our Market Leaders Program is a good fit for you.
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