Dental House Group: 30% increase in Gross Revenue with 5 weeks closure due to COVID19

Another dental marketing case study
In the following video, Dr Fong Yong, a Content Maximiser client shares how he grew his new patients’ number by 25% and 30% in revenue in FY19/20 compared to FY 18/19 with 5 weeks closure during a global pandemic. But instead of me telling you about it here, why don’t you watch the video to hear Dr Fong explaining our process in working together in his own words…
Dental House Before Quote
Dr Fong Yong
Dental House Group

I’ve been trying to do my own marketing for a while now, and approach a lot of other marketing agency. My marketing was in quite a mess before. There’s no structure in place, And I know that if I want to grow and scale more, I need more structure in my marketing. and I just don’t know how to do it.

Click play on the video to watch the full case study:

Step 1

Watch the Case Study.

Step 2

Book a consultation with Liza >

Who is the client?

Dental House Group LogoDental House Group was found by Dr Fong Yong in 2013 in Sunbury, Victoria. Since then, he has opened his second practice in Bacchus Marsh, Victoria in 2017. His third practice will be opening in October 2020 in New Gisborne, whilst his fourth practice will be opening in Melton in 2021.

Dental House Group is a full-service general dental practice focusing on restorative and family dental, and now also expanded into Cosmetic Dentistry.

 

What challenges did they have?

Dental House Group has been very successful in growing their practices with internal marketing. However, they had very minimal new patients from any of the marketing channels they have attempted, including the Search Engine, Cinema Advertising and Social Media.

They felt their marketing was fragmented and ineffective, and they wanted to grow their new patient base beyond referrals and word-of-mouth.

 

What did we do for them?

Our first step was a Business Acceleration strategy to identify where they were, where they wanted to go, and what was missing, as well as their local competitors. Once we identified the gap, we mapped out a strategy that was customised for them in their target market to bridge the gap, and get them to their goal in a holistic manner.

Next, we rebuilt their website to increase the time people spend on site with more engaging content, and as well as implementing multiple funnels to drive their visitors to various conversions.

After the site has gone live, we turned on multiple traffic channels, including Search Engine, Google Ads, Facebook Ads, as well as different social media content marketing such as Facebook, Instagram and Google My Business to keep their brand in front of their local community consistently.

Finally, we have also implemented a lead nurturing system with a Customer Relationship Management System for their internal staff so no leads and enquiries get forgotten, and will always be followed up to book into a consultation.

 

Dental marketing company Melbourne

I was really impressed with the strategy because it’s very detailed and comprehensive and we got a lot out of it. I felt like finally, someone understood what I need, and what the business needs, and finally someone understands what marketing.

Dr Fong Yong Dental House Group
Dr Fong Yong

%

increase in revenue in March 2020 vs March 2019 (with 1 week closed due to COVID19)

%

increase in new patients in FY 19/20 vs with FY 18/19 (with 5 weeks closed due to COVID19)

%

increase in gross revenue in FY 19/20 vs with FY 18/19 (with 5 weeks closed due to COVID19)

ROI in marketing investment

Sunbury Website Traffic Increase:

Sunbury Traffic

%

Increase in website traffic from 2020 vs 2019

Bacchus Marsh Website Traffic Increase:

Bacchus Marsh Traffic

%

Increase in website traffic in 2020 vs 2019

We’re getting much better quality leads. So basically they watch our video and coming to ask for not just general dentistry, but for implant treatment, of veneers, even before we met them. So basically the marketing is converting the patients before we see them.

Dr Fong Yong Dental House Group
Dr Fong Yong
Dr Fong Yong

Do You Want This For Your Business?


If you want to experience this for yourself, then complete the form below, have a chat with Liza, and see if we are a good fit for each other.

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