Dental House Group (2020): 30% increase in Gross Revenue with 5 weeks closure due to COVID19
I’ve been trying to do my own marketing for a while now, and approach a lot of other marketing agency. My marketing was in quite a mess before. There’s no structure in place, And I know that if I want to grow and scale more, I need more structure in my marketing. and I just don’t know how to do it.
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Who is the client?
Dental House Group was found by Dr Fong Yong in 2013 in Sunbury, Victoria. Since then, he has opened his second practice in Bacchus Marsh, Victoria in 2017. His third practice will be opening in October 2020 in New Gisborne, whilst his fourth practice will be opening in Melton in 2021.
Dental House Group is a full-service general dental practice focusing on restorative and family dental, and now also expanded into Cosmetic Dentistry.
What challenges did they have?
Dental House Group has been very successful in growing their practices with internal marketing. However, they had very minimal new patients from any of the marketing channels they have attempted, including the Search Engine, Cinema Advertising and Social Media.
They felt their marketing was fragmented and ineffective, and they wanted to grow their new patient base beyond referrals and word-of-mouth.
What did we do for them?
Our first step was a Business Acceleration strategy to identify where they were, where they wanted to go, and what was missing, as well as their local competitors. Once we identified the gap, we mapped out a strategy that was customised for them in their target market to bridge the gap, and get them to their goal in a holistic manner.
Next, we rebuilt their website to increase the time people spend on site with more engaging content, and as well as implementing multiple funnels to drive their visitors to various conversions.
After the site has gone live, we turned on multiple traffic channels, including Search Engine, Google Ads, Facebook Ads, as well as different social media content marketing such as Facebook, Instagram and Google My Business to keep their brand in front of their local community consistently.
Finally, we have also implemented a lead nurturing system with a Customer Relationship Management System for their internal staff so no leads and enquiries get forgotten, and will always be followed up to book into a consultation.
%
increase in revenue in March 2020 vs March 2019 (with 1 week closed due to COVID19)
%
increase in new patients in FY 19/20 vs with FY 18/19 (with 5 weeks closed due to COVID19)
%
increase in gross revenue in FY 19/20 vs with FY 18/19 (with 5 weeks closed due to COVID19)
ROI in marketing investment
Sunbury Website Traffic Increase:
%
Increase in website traffic from 2020 vs 2019
Bacchus Marsh Website Traffic Increase:
%
Increase in website traffic in 2020 vs 2019
Practice Growth Blueprint
We’ve put together a quick guide showing the strategies our clients used to:
- Bring in new patients to their practices and increase their patient count (even across lockdown and the restrictions they faced)
- Attract “higher value” new patients (patients who needed services like Invisalign, cosmetic dental work, crowns and veneers etc.)
- Beat Bupa Dental, by strategically using their size and resources against them (almost like Bupa was paying to grow our clients’ practices)
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