Digital Marketing Videos
How to Convert More Enquiries into Consultations (Part 1)
In this episode, we are joined by Jayne Bandy from Dental Phone Excellence where we talk about converting enquiries into actual dental consultations.
7 Deadly Dental Marketing Sin #7: Making Your Prospect Work
Dealing with prospects through SMS and DMs can be a lot more tricky than the one you get through phone calls. But they are as valuable...
7 Deadly Dental Marketing Sin #6: No Goals Set Up For Tracking
Why is having no goals set up a problem? Well, it's because now you can't tell the effectiveness of each of the traffic channels.
7 Deadly Dental Marketing Sin #5: Running Ads to your Home Page
The problem with running ads directed to your homepage is you may get a lot of impressions, you might even get reach or clicks, but you...
7 Deadly Dental Marketing Sin #4: Getting Your Develop to Register Your Domain Under Them
When you don't own the domain, you don't control it, and it's a very vulnerable position to be in, because that's your asset.
7 Deadly Dental Marketing Sin #3: Copying Other Dental Websites
Whilst it is good to get inspiration from other dental websites, it might not be the best move to copy everything they’re doing.
7 Deadly Dental Marketing Sin #2: Only Going After Suburb Keywords
While targeting local keywords can do no wrong to your dental practice, neglecting other types of keywords just might...
7 Deadly Dental Marketing Sin #1: Making Your Practice the Hero
What do people see when they visit your website? What about when they visit your social media platforms? Do they mostly see your photos or...
What is the difference between $300 SEO vs $3000 SEO?
A lot of our dental clients are attracted to cheap offers of SEO without even know the risks. So I thought it would be good to share the difference between say a $300 a month SEO versus a $3,000 SEO.
AHPRA Advertising Guidelines Summary
Working with so many registered health practitioners, it is important to keep up to date with the AHPRA Advertising Guidelines. We have...