Five Ways to Improve your Site Ranking (SEO)

Follow these suggestions to improve your search engine optimisation (SEO) and watch your website rise the ranks to the top of search engine results.

Publish Relevant Content

Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills.

Keywords

Identify and target a specific keyword phrase for each page on your website. Think about how your reader might search for that specific page with search terms like:

  • Dental implants
  • All on four
  • Cosmetic dentist
  • Invisalign
  • Porcelain veneers

Multiple Keyword Phrases

It is very difficult for a webpage to achieve search engine rankings for multiple keyword phrases—unless those phrases are very similar. A single page may be able to rank for both “dental implants” and “cost for dental implants”. Ranking for “dentist near me” and “teeth whitening” or “veneers” and “Invisalign” with a single page is unlikely.

If you want to rank for multiple keywords phrases with your website, you will need to make a separate webpage for each keyword phrase you are targeting.

Placing Keywords

Once your keyword phrase is chosen for a given page, consider these questions:

  1. Can I use part or all of the keyword phrase in the page URL (by using keywords in folders)?
  2. Can I use part or all of the keyword phrase in the page title?
  3. Can I use part or all of the keyword phrase in page headings and subheadings?

Answering yes to these questions can improve your search engine ranking. Be natural and user-friendly, though. For instance, you do not want the word “dentist” to show up three or more times in the URL or have the phrase Invisalign repeated in the page title and every heading. Readability and usability still trump search engine optimisation.

Content

Beyond page URL, title, and headings, content is most influential on search engine rankings. Repeat your keyword phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Don’t forget to use bold, italics, heading tags (especially an H1), and other emphasis tags to highlight these keyword phrases—but don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

Update Your Content Regularly

Regularly updated content is viewed as one of the best indicators of a site’s relevancy. S to be sure to keep it fresh, audit your content on a set schedule (monthly for example) and make updates as needed.

Metadata

When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update Metadata as your site changes over time.

Title Metadata

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.

For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases.

Description Metadata

Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.

Keyword Metadata

Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be “cost for dental implants”

Have a Link-worthy Site

Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “How much do dental implants costs?” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

Always use descriptive links by linking keywords—it not only improves search engine optimisation but also adds value to your readers, including those with disabilities or who are using screen readers.

Use alt tags

Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.

Click here to read the original article.

Do you need help with your SEO? Are you struggling to create content that can improve your site’s ranking? Click the button below!

 

Services we mentioned:

 

Related Articles

Does Your Company Have a Soul?

Does Your Company Have a Soul?

In today’s society, customers remember purpose-driven brands. Purpose-driven brands are associated with positive consumer feedback…

Find out how we can also help you grow your business...





In the 2nd month of launching the site, we have 10X our traffic and double the quality leads we are getting. It has been our biggest month in the clinic so far.

Dr. May Chan
Dentist & Co-Founder, BDS (Adelaide), FICCDE (Ortho), Dental Boutique
Content Maximiser is a full-service digital team of experts who not only creates and develops online strategies, but also helps bolster the company’s online reputation and works to optimize all online content for search.

Cecilia Chan
Marketing Manager, USANA Health Sciences

READY TO TALK? LET'S HAVE A CHAT

Simply fill out this form and we will be in touch about your project

  • This field is for validation purposes and should be left unchanged.

Send Me The Website Conversion Checklist™!

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!