Google vs Facebook Ads: Which is Best for Your Growing Business?

It’s no surprise that paid traffic is one of the fastest ways to attract new website visitors, gain more leads and generate sales. When it comes to paid channels the two main contenders are Facebook advertising and Google Adwords. Whether one performs better than the other in delivering ROI continues to be a question many business owners ask. In this infographic, we highlight the core differences between Facebook advertising and Google Adwords. As you’ll see in the infographic below, each platform serves different purposes.

every minute of the day

While both channels have untapped potential to reach your ideal clients, each has its own strengths. Where Facebook advertising is great for reaching customers at the top of the funnel, Google Adwords is known for its ability to reach customers with a strong intention to buy. Understand how each can work for your business and start investing with a minimal budget to start. There is room for both channels in a marketing strategy.

Most businesses we work with see success with a well-structured campaign set up and strategy (i.e. keywords to bid on, budgets to set, optimisation tactics…etc). If you aren’t seeing success from your campaigns, we would love to help.

Interested in Facebook advertising?

Our social media advertising packages include Facebook page creation, ad campaign set up, A/B testing and real-time optimisation. We can tailor a social media package to your budget and goals.

Interested in Google Adwords?

We can run your ad campaign(s) from start to finish so you can focus on running your business. Our packages include keyword analysis, campaign creation, monthly optimisation, ongoing consultation and unlimited support. Content Maximiser is a Premier Google Partner, our team has access to the latest Google updates and recommendations to ensure your campaign is a success.

Check out the original source of the infographic here.

If you want to get started with Facebook or Google advertising right away, click the button below or chat with us through our live chat.

 

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In the 2nd month of launching the site, we have 10X our traffic and double the quality leads we are getting. It has been our biggest month in the clinic so far.

Dr. May Chan
Dentist & Co-Founder, BDS (Adelaide), FICCDE (Ortho), Dental Boutique
Content Maximiser is a full-service digital team of experts who not only creates and develops online strategies, but also helps bolster the company’s online reputation and works to optimize all online content for search.

Cecilia Chan
Marketing Manager, USANA Health Sciences

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