How To Build A Mailing List From Scratch
Liza here with another digital marketing idea from contentmaximiser.com. Today, I want to share an idea with you on how to build a mailing list from scratch. What you can do is to create a piece of content that your prospect needs to give the email address in order for them to get access to it. Now, with this piece of content, you want it to be really valuable and very useful for your prospects in order for them to give you their email address.
It could be in the format of an E-Book or it could be in the format of video series that they can actually download. Now, what type of information is going to be useful for them to give you their email address? Well, before anyone engage with you as a supplier, they will have certain questions that they have or there might be certain outcome that they want to achieve.
What you can do is you can create a piece of content that actually teach them how to get the outcome that they want to achieve or it could be to answer those psychological questions, so it could be the top seven mistakes that people make when they engage with a blah, blah, blah supplier or it could be the definitive guy to and then it could be something to do with your business or the service that you offer, right?
You want it to be something really useful that arouse curiosity that people go, “Oh yes, I want to get access to that information” and the great thing is if someone was to download that piece of information, chances are they are going to be your prospect because they are looking for a solution and your contents answers, helps them with the solution that they want.
After they have reviewed the content, what it means is that it’s going to showcase you as the expert in that topic that you are talking about and the likelihood of them engaging you as a supplier will also increase substantially. Now, if you want to see an example of this, go to contentmaximiser.com which is the site you’re on right now, you will see that there is a section where you can download all of our guide. Go ahead enter your email address and then we will give you the access to this piece of information that I’m sure is going to be useful for you.
If you’ve got any questions about this tip or you have experience in something like this that you want to share with us, simply go on to the comment section, write your comment and we will definitely respond to you. Now, if you like this tip I would love for you to share this post that will be deeply appreciated. My name is Liza Choa from contentmaximiser.com.
In the 2nd month of launching the site, we have 10X our traffic and double the quality leads we are getting. It has been our biggest month in the clinic so far.
Dr. May Chan
Dentist & Co-Founder, BDS (Adelaide), FICCDE (Ortho), Dental Boutique
I think we came to a point where it was clearly evident early on that we couldn’t really do or if we were going to do what we wanted to do with the old website, it’s going to cost us a lot of money, whereas I think, the solution that you came up with was with a new website which was cost effective and it’s certainly achieving the results that we wanted.
Cam Hadlow
General Manager, Dream Doors Australia
Content Maximiser is a full-service digital team of experts who not only creates and develops online strategies, but also helps bolster the company’s online reputation and works to optimize all online content for search.
Cecilia Chan
Marketing Manager, USANA Health Sciences
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