How To Connect With Your Customers Emotion

 

Every business owner wants to improve their relationships with their clients. Why? Because an improvement with their client relationship usually means increased customer loyalty which will ultimately lead to increased number of sales. However, this can be challenging. Here’s a powerful technique to help you better connect with your customers.


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In today’s free tip:
00:18 – Introduction
00:24 – Building customer loyalty
00:40 – How to connect with your customers through emotions
01:40 – Your action for today
02:00 – We want to hear from you


Liza here with another digital marketing tip from contentmaximiser.com. Today’s tip is how to connect with your customers at a deeper level. One of the things that we want to do is we want to build customer loyalty, we want to build relationships, and we want to connect with our customers and how you do that is you can do it through emotions.
One of the ways to do it is to open up with your customers as you share the content and when I say open up, what I mean is share some of the challenges that you had, some of the challenging time that you’ve experienced in your journey in whatever you’re doing. For example, if your business is about teaching people how to build a property portfolio and you have done it yourself, you can talk about the times that you had some real challenges that has been really tough and yet what you have done to overcome it.
People will relate to challenges and difficult times, difficult situations. The other thing that you can share is, if your business is about talking on how to build businesses or personal development, talk about some of the challenges that you had in doing that.
The action for today is to think of a few stories that are about your challenging times and how you overcame that, how your clients can relate to this you can connect with them at a deeper level. You probably will be surprised that you’re going to get a lot more comment on your blog posts with this type of stories.

If you’ve got any questions about this particular tip or you have got experience in writing emotional content, challenging content where you’ve got a lot of feedback from the clients, I would love to hear from you just write on the blog post on the comment section and I would definitely respond. If you find this tip useful, it will be great if you can share this. My name is Liza Choa from contentmaximiser.com.

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In the 2nd month of launching the site, we have 10X our traffic and double the quality leads we are getting. It has been our biggest month in the clinic so far.

Dr. May Chan
Dentist & Co-Founder, BDS (Adelaide), FICCDE (Ortho), Dental Boutique
I think we came to a point where it was clearly evident early on that we couldn’t really do or if we were going to do what we wanted to do with the old website, it’s going to cost us a lot of money, whereas I think, the solution that you came up with was with a new website which was cost effective and it’s certainly achieving the results that we wanted.

Cam Hadlow
General Manager, Dream Doors Australia
Content Maximiser is a full-service digital team of experts who not only creates and develops online strategies, but also helps bolster the company’s online reputation and works to optimize all online content for search.

Cecilia Chan
Marketing Manager, USANA Health Sciences

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