How to Create Trackable Links to Measure Your Campaigns
Do you know where your leads are coming from for your website? Today I am going to show you how to create trackable links. So many clients asked me: “Liza, I don’t know where my leads are coming from?” or “We want to run a Facebook campaign but don’t know how to measure its success.”
Well, Google has got two awesome tools for this, one is called Google URL builder, and the other is called Google URL shortener. They are really great tools to use to create trackable links where you can go back and see in Google Analytics and measure your success. Let’s dive straight into it and I will show you how to do it.
Let’s say you have a page, an offer page or a sales page and it has a specific action on the page that you are promoting. Let’s say I want to promote this page. In my case I have a free eBook to give away. What people would normally do is they simply copy this link and put it in wherever they are advertising it. The problem with that is it is really hard to track the success rate of this particular campaign.
Google URL Builder
What you can do is use this tool called Google URL builder. I am going to include this link in the show notes. All you have to do is go on Google and search for this URL builder and you will see it. All you have to do is get the link, and I will get it from my opt-in page. Then here are the steps:
Step #1: Paste the Link
I will go here where it says step #1 and paste the link there.
Step #2: Create Campaign Source
Step number 2 is how you are going to identify this particular campaign. In terms of ‘campaign source’, we will call it FB for short because the link can become quite long.
Step #3: Create Campaign Medium
The ‘campaign medium’ I will say as a promoted post.
Step #4: Create Campaign Team
In ‘campaign term’ you will highlight any key words and this isn’t really relevant so really out of the 5 fields you only need to fill 3 of them. I am going to ignore this one.
Step #5: Add Campaign Content
Then ‘campaign content’ you can use terms and put the keywords here as well.
Step #6: Add Campaign Name
Here is the ‘campaign name’ and I will write eBook which tells me what the campaign is.
Google URL Shortener
When I click submit, I have got this URL. By using this URL it will help me track the success of this specific campaign. However you can see that this is quite long. Here is another great tool called Google URL shortener. All you do is go there and copy this link, bring it over here and put it in here. Click shorten URL and you can see right away that it becomes a much shorter link and if you want you can copy this link and test it to make sure it works. Now you can use that link for your campaign and track any campaigns that you do and see which one is going to give you the best results.
I hope you found this useful. If you have any questions, feel free to type in the comments and I will be more than happy to answer you. All the best with your campaign!
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