How to Generate Leads at Trade Shows
Liza here from contentmaximiser.com. We just finished an event here at the Mining Indaba 2014 at Cape Town, South Africa. So I thought it would be good to talk about how to generate leads from trade shows and expos. Walking around the exhibition, what I have noticed is that there are so many companies that has invested a lot of money, a lot of resources building beautiful stands. At the same time, they actually don’t have a structured lead capturing system. My recommendation to you is that if your company, your organization do events and expos, it is really important going into the event with a very structured lead capture system, so you can generate leads at the end of the event. Also have a system in place, a process in place on how to follow up with these leads. There is no point investing all the money at the expo, talk to a lot of people, but not having a structure to capture the leads and to follow up with the leads. As you and I know, the money is in the follow up. Make sure that you have a process in place for that. I hope you found this useful and I look forward to seeing you at the next episode. My name is Liza from contentmaximiser.com.
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Content Maximiser is a very good team to work with, super-efficient, very effective and importantly easy to work with.
We’ve got far too many leads. We’ve ran out of brochures and we’re happy to have that quality problem. So thank you, Liza, for you and your team for helping.
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