How to Get the Most Out of An Expo


Subscribe to Content Maximiser in iTunesHear Content Maximiser on Stitcher

Play

 

In This Episode 00:48 – Three questions to ask your clients on video to help them summarize the expo 01:00 – What is your thought of the industry after coming out of the event? 01:18 – What are the 3 takeaways that you got out of the event? 01:36 – What does it mean to your customer?

Transcription:

Hi, this is Liza from contentmaximiser.com. I’m here at the Mining Indaba 2014 at Cape Town, and we have just wrapped up an event for one of our clients. I thought it would be a good idea to talk about how to get the most out of an expo using videos!

My question to you is, do your business exhibit at your industry exhibitions? Do you attend conferences? One the things that you might want to do for your organisation is, at the end of the event, is to create videos and to summarise your thoughts on the event.

Here are three questions that we ask our clients on video to help them to summarise the event and these questions might be useful for you as well. The first question that we asked our client was, “What are your thoughts on the industry after coming out of this event?” With this question, it helps you to summarise your thoughts and it makes it relevant to the industry and it also helps your clients.

The second question that we asked our client was, “What are the three take-aways that you got out of the events?” When you have three take-aways, what it does is it conceptualise, it solidifies and summarise the event as a whole.

Finally, the last question we asked was, “What does this mean to your customers?” This question is important because the people who will be watching this video will be your customers and your prospects, and the bottom line of what they are thinking is what’s in it for me, so you want to convey the information in such a way this is important to them. By asking the question what does it mean to your customers, you are making is relevant to the viewer.

So, the next time your company exhibit at exhibitions or attend conferences, these are the three questions that may be useful to record on camera, then you can put it on your website and this will be more content that is relevant to your customers and your prospects, plus it will also help to increase your authority and creditability.

I hope you found this tip useful. My name is Liza from contentmaximiser.com and I will see you at the next episode.

 

Find out how we can also help you grow your business...





In the 2nd month of launching the site, we have 10X our traffic and double the quality leads we are getting. It has been our biggest month in the clinic so far.

Dr. May Chan
Dentist & Co-Founder, BDS (Adelaide), FICCDE (Ortho), Dental Boutique
I think we came to a point where it was clearly evident early on that we couldn’t really do or if we were going to do what we wanted to do with the old website, it’s going to cost us a lot of money, whereas I think, the solution that you came up with was with a new website which was cost effective and it’s certainly achieving the results that we wanted.

Cam Hadlow
General Manager, Dream Doors Australia
Content Maximiser is a full-service digital team of experts who not only creates and develops online strategies, but also helps bolster the company’s online reputation and works to optimize all online content for search.

Cecilia Chan
Marketing Manager, USANA Health Sciences

Ready to Talk? Give Us a Call

 

AUS: +61 2 8091 6018 | USA: +1 415 830 6208

 

Or Fill out the form and get a quick response about your project

  • This field is for validation purposes and should be left unchanged.

Send Me The Website Conversion Checklist™!

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!

Enter your name and email and we will send you this podcast transcription right away

You have Successfully Subscribed!