How to Search Engine Optimise Your Website
In today’s free tip:
00:19 – Introduction
00:48 – It should be in the title
00:59 – Check your link
01:11 – Include it in the body of your content
01:24 – What to put in your meta description
01:48 – How to optimise your image
02:22 – Benefits of proper keyword placement
02:55 – Today’s Action
Liza here from ContentMaximiser.com. Today I had a business owner who asked me what is the best way to optimise their website for the search engine, so that it’s easier for search engines like Google to be able to find them? So I thought I will create a quick post on how to search engine optimise your website the way Google likes it!
Google has actually released a guide on the best way to optimise your website.
Here are the top five things that you want to do to be able to search engine optimise your website properly.
#1 Have Your Keyword in the Title of the Page
The first thing is identify the keyword that you want to optimize and make sure that specific keyword is in the title of the page.
#2 Have the Keyword in the Permalink
The second place that you want to optimize is in what we call the permalink or the URL of that specific page. You want to make sure that the keyword is also included over there.
#3 Include the Keyword in the Body of the Content
The third place that you want to optimize is in the body of that particular page. So in the content of that page, you want to make sure that the keywords are actually included in there. Ideally, it is in the first paragraph of the page
#4 Have the Keyword in the Meta Description
The fourth place that you want to optimize is what we call the Meta description. When people go to places like Google and search for those keywords, you’ll see a list of headlines with a description. That is what we called a Meta description. You want to make sure that the keywords are included in the Meta description of that particular page.
#5 Save Images as the Targeted Keywords
The final place that you want to optimize which is where most people miss out, is include an image on that particular page, and make sure you name that image as your target keywords.
Very often, people take a photo from their camera or from their iPhone and the name of that image is a bunch of numbers, then they just upload it straight to the page. Those codes are meaningless to the search engine. Instead what you should do is name that image to the keywords that you want to target and then embed that image to the post.
If you’re going to put the keywords in all those five places, it is going to be a much higher chance that Google will be able to find your information, know what your page is about and be able to rank for it when people search it.
Google has actually released a Google Search Engine Optimisation Starter Guide. If you scroll to the bottom of this post, you will be able to see the link. I suggest you download the document, read the content so you will be able to optimize your website effectively.
If you have any questions about this particular post feel free to type in the comment below and we will be able to interact with you. If you like this post, and you want to share it with a lot of people, simple click on anyone of the share buttons and help us get the words out there. My name is Liza from ContentMaximiser.com. I’ll see you at the next post.
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