Welcome! Great to see you here. I would like to share what makes me tick, what gives me the greatest joy and how my personal philosophy can impact you and your business.
“Liza challenges the norm”. Company directors agree Liza Choa is an incisive entrepreneur who thinks ‘outside the box’ providing creative solutions for businesses that are challenged by online marketing.
Professional, intuitive, with an infectious laugh Hong Kong-born Liza heads up her own company, Content Maximiser, with a high level of expertise and international flair that engages you immediately. She is sharp, service oriented and fun. Liza moves seamlessly from working one-on-one with company directors to presentations for large organisations.
Her greatest joy is exceeding clients’ expectations with online marketing strategies.
“Seeing our clients get results inspires us, and we feel very proud of that,”
Liza speaks fluent Cantonese, and works with some of the leading companies in the Direct Sales Association. It’s not a market she has chased. She has always loved direct sales. The intricate workings of a lucrative compensation plan delight her and she has never lost touch with her great love – her connection with people.
After being involved in direct sales at the grass roots level for more than five years, she quickly initiated training programs for her own team, then online delivery embracing the technological changes with ease. If she couldn’t understand it, Liza not only took it on, she mastered it.
When her direct sales business hit a ceiling in 2009, she changed direction, focusing on lead generation, conversion, retention and training. Applying the power of the internet to content and social media marketing, Liza’s business grew 300% in 18 months.
“Knowing what I knew, while still keen to learn from top marketers and internet marketers around the world, I realised that there are many businesses who can benefit from this information.”
With this in mind, Liza began speaking with many business owners, as well as sales and marketing professionals. They all agreed they needed help with content marketing, but they either didn’t know how to get started or simply did not have the resources do it in house.
This revelation inspired her to start her own agency, Content Maximiser, specialising in multimedia content creation and online lead generation. Drawing on some of the best in the field, Liza put together a team of content marketing, web design and development, search engine optimisation and social media professionals.
Liza’s ability to capture the essence of online marketing, and what social media can do and how to apply it, is unique. Her clients’ results are testimony to her persistence and passion for her work.