Marketing Lesson From The Farm Byron Bay

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Hi, Liza here from Content Maximiser. I was at The Farm at Byron Bay today, and I just saw all the signage they had throughout the whole property, and I was really impressed. And it reminded me that they have actually practised a great marketing lesson.

One thing that I notice around the property is the clarity and the quantity of signage that they have throughout the whole property. What they’re practising is one of the most important marketing principle, which is to have clear CTA, which is also known as a call-to-action.

So how do you apply what The Farm has done to your website?

So when you arrive at The Farm, you will see their signage is everywhere. So it becomes really clear where you should go if you want to go to different parts of The Farm because it is a very big property. They grow their own produce, they’ve got restaurants, cafes, bakeries. They got a little farm and then you can go and actually look at macadamia nuts and everything they grow. It’s really, really well thought through and set. But the thing is you don’t get lost even though it’s such a big property, and its reason is because of the signages that they have and how clear they are.

So you want to apply the same as when someone goes to your website, especially your home page.

When people arrive at your home page, you want to make it really clear and have really great images, text, icons, to direct people on where to go, whether it is the services page of whether it is the case study page, or gallery, or contact. They want to learn about you, they want to learn about your team. Just make it really clear on both the home page as well as your menu so that when people arrive, they don’t need to figure where they need to go and it becomes very clear and easy for them.

And if you are looking at upgrading and building a new website, that’s exactly what we do here at Content Maximiser. The websites that we build are not only beautiful in design but also focus on conversion, so they help you get more enquiries.

So all you need to do is click the button, direct message us on social media or fill in the enquiry form on our website and we’ll be in touch to organize a time to catch up and see whether we’re right for each other.

 

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In the 2nd month of launching the site, we have 10X our traffic and double the quality leads we are getting. It has been our biggest month in the clinic so far.

Dr. May Chan
Dentist & Co-Founder, BDS (Adelaide), FICCDE (Ortho), Dental Boutique
Content Maximiser is a full-service digital team of experts who not only creates and develops online strategies, but also helps bolster the company’s online reputation and works to optimize all online content for search.

Cecilia Chan
Marketing Manager, USANA Health Sciences

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