Making promises and keeping them is a great way to build a brand.
Content should ask people to do something and reward them for it.
Our jobs as marketers are to understand how the customer wants to buy and help them do so.
What I love about content is it has the power to change people’s lives for a second or for a day or forever.
Your impact is measured not by what you do, but by what happens to other people when you do it.
Our job is not to create content. Our job is to change the world of the people who consume it.
Visual marketing does not just sell a product or service – it sells an experience around your business.