Don’t use social media to impress people; use it to impact people.
A video without a storyboard is like a house without a foundation.
Social Media replaces nothing but complements everything.
The play button is the most compelling call to action on the web.
Collaborate on content. Demonstrate its success.
Content optimized for search includes keywords. Content optimized for social includes people.
It’s much easier to double your business by doubling your conversion rate than doubling your traffic.
Branded content is created for a company. A content brand is created for a valuable company.