Good marketers see consumers as complete human beings with all the dimensions real people have.
Don’t find customers for your products, find products for your customers.
Your brand is so much more than what you sell.
Content marketing is one of the most effective ways to promote your business online.
Making promises and keeping them is a great way to build a brand.
Content should ask people to do something and reward them for it.
Our jobs as marketers are to understand how the customer wants to buy and help them do so.
What I love about content is it has the power to change people’s lives for a second or for a day or forever.