These days, people want to learn before they buy, be educated instead of pitched.

Smart brands don’t just ride trend shifts. They start them.

Customers buy for their reasons, not yours.

The first step in exceeding your customer’s expectations is to know those expectations.

Listen to your customers, not your competitors.

Marketing is a process, not a decision…and NEVER a magic trick.

Focus on the right message for the right people at the right time.

Your customers are listening in Social Media. And so are Search Engines.

If you are marketing to everyone, you are marketing to no one.

The heart of marketing is behavior modification, and this will remain our focus.

Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.

Most marketers create good enough & then quit. Greatest beats good enough ever

The best marketers are always striving to increase productivity and learn how to scale.

You need to create ridiculously good content – content that is useful, enjoyable and inspired.

Make the customer the hero of your story.

The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’