Privacy Policy

Effective date: 12 May 2026 · Version 1.0

1. About this policy

This Privacy Policy explains how Content Maximiser Pty Ltd (ACN 601 294 071, ABN 34 601 294 071), a company incorporated in Australia (“we”, “us”, “our”), collects, holds, uses, and discloses personal information in connection with the Content Maximiser brand. Content Maximiser is a trading brand of Content Maximiser Pty Ltd.

This policy applies to all personal information collected through our website at contentmaximiser.com, through our service delivery activities, and through any other interaction with Content Maximiser. Our registered address is 1417 / 243 Pyrmont Street, Pyrmont NSW 2009, Australia.

References to “you” mean any individual whose personal information we hold, including website visitors, prospective clients, and clients.

2. Regulatory framework

This Privacy Policy is governed by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). It applies to personal information collected by Content Maximiser Pty Ltd in connection with the Content Maximiser digital marketing brand.

Content Maximiser Pty Ltd is an Australian Privacy Act-regulated entity. We take our obligations under the APPs seriously and handle personal information with care.

3. Information we collect

Depending on how you interact with us, we may collect the following types of personal information:

• Contact details: name, email address, phone number, and business address.
• Business information: business name, ABN or ACN, website URL, and details about your services.
• Marketing data: advertising account credentials (Google Ads, Meta), analytics data, and campaign performance information relevant to delivering services.
• Communications: emails, messages, and records of our interactions.
• Technical data: IP address, browser type, and website usage information collected via cookies and analytics tools.

We do not knowingly collect sensitive information (such as health records or financial data) unless it is directly relevant to delivering a specific service and you have provided your consent.

4. How we collect information

We collect personal information in the following ways:

• Directly from you when you submit an enquiry, book a call, complete a form, or engage us for services.
• Through the delivery of services, including access to advertising accounts and analytics platforms you grant us.
• Automatically through cookies and analytics tools when you visit our website.
• From third-party platforms such as Google and Meta in connection with delivering advertising services on your behalf.

5. Purpose of processing

We collect and use personal information for the following purposes:

• Delivering digital marketing services, including website design, SEO, Google Ads, and Meta Ads management.
• Communicating with you about your engagement, project progress, and related matters.
• Sending service-related communications and, where you have consented, marketing communications.
• Improving our services and website through analytics.
• Complying with legal obligations.

6. Cookies and tracking

Our website uses cookies and similar tracking technologies. Our use of cookies is described separately in the Content Maximiser Cookies Policy.

Where required by applicable law, we will obtain your consent before placing non-essential cookies on your device.

7. AI and content risk

We use generative AI and machine-learning tools in the course of producing content, drafting copy, generating creative assets, and supporting campaign management. These tools are probabilistic and may produce inaccurate, incomplete, or fabricated outputs.

We do not use private client data to train general AI models for other users or for any purpose outside the delivery of services to the client.

8. Disclosure to third parties

We may disclose personal information to third parties in the following circumstances:

• Service delivery: to platforms and tools we use to provide services, including Google Workspace, Meta Business Suite, WordPress, and related marketing platforms.
• Legal requirements: where required or permitted by law.

We do not sell personal information to third parties or use it for direct marketing without consent.

9. Cross-border transfers

Some of the platforms and tools we use are operated by companies based outside Australia, including in the United States. By engaging Content Maximiser Pty Ltd, you acknowledge that your personal information may be transferred to and processed in those countries.

We take reasonable steps to ensure overseas recipients handle personal information consistently with the Australian Privacy Principles, as required by APP 8, including by relying on platforms that maintain recognised privacy and security certifications.

10. Data security and retention

We implement security measures appropriate for a small business, including secure password practices, two-factor authentication where available, and access controls limiting personal information to those who need it to deliver services.

We retain personal information for as long as it is reasonably necessary to deliver the relevant services or as required by law. When personal information is no longer needed, we take reasonable steps to delete or de-identify it.

11. Your rights

Under the Privacy Act 1988 (Cth), you have the right to:

• Request access to the personal information we hold about you.
• Request correction of personal information that is inaccurate, incomplete, or out of date.
• Request deletion of personal information where we no longer have a lawful basis to retain it (subject to legal obligations).
• Withdraw consent at any time, where we rely on consent as a basis for processing.
• Opt out of receiving marketing communications at any time (see section 13).
• Make a complaint about how we have handled your personal information (see section 16).

To exercise any of these rights, please contact us at [email protected]. We will respond within a reasonable time and in accordance with our obligations under the Privacy Act. We may require identity verification before processing certain requests.

12. Anonymity and pseudonymity

Where lawful and practicable, you may deal with us anonymously or using a pseudonym. This is not generally practicable for service engagements that require us to identify you, such as client onboarding, billing, or account management, but it may be available for general feedback or information requests.

13. Marketing communications

We may send you commercial electronic messages about our services, insights, and promotional offers where you have provided consent or where another lawful basis applies, including the existing client relationship provisions of the Spam Act 2003 (Cth).

Every commercial message we send will include a clear and functional unsubscribe mechanism. You may opt out at any time by:

• clicking the unsubscribe link in any marketing email; or
• contacting us directly at [email protected].

If you opt out of marketing, we will continue to send non-promotional messages related to your active services, account, and invoices.

14. Client responsibilities

If you engage Content Maximiser Pty Ltd to provide services that involve us handling personal information of your own customers, staff, or any other individuals on your behalf, you warrant that:

• you have obtained all necessary consents and have a lawful basis to collect and process that personal information;
• you have provided individuals with appropriate privacy notices explaining how their information will be used;
• you maintain your own privacy policy providing individuals with a level of protection consistent with applicable law; and
• you will comply with all applicable privacy laws, professional obligations, and advertising regulations relevant to your business and jurisdiction, including AHPRA advertising obligations where applicable.

You indemnify Content Maximiser Pty Ltd against any claims, losses, or regulatory action arising from your failure to comply with these obligations.

15. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated version will be posted on our website with a revised effective date. Material updates will be notified to active clients. The current version is always available at contentmaximiser.com/privacy.

16. Complaints

If you have a concern about how we have handled your personal information, please contact us first so we can attempt to resolve it directly. We will acknowledge your complaint within five (5) business days and aim to resolve it within thirty (30) days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or by phone on 1300 363 992.

17. Contact us

For any privacy enquiry, request, or complaint, please contact:

This policy was prepared in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles.