SEO vs PPC: Differences and Pros & Cons
Which is better: SEO or PPC?
This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace.
Certainly, we are big on search engine optimization (SEO) at Content Maximiser. Our experience shows that when done well, organic search delivers more volume at a better cost per lead than paid search.
However, new businesses can have a hard time getting started with SEO, and paid search can offer a fast track to search marketing when done correctly.
This all comes back to your digital marketing strategy.
Understanding your prospective customers and how they use the web is key to determining whether paid search, organic search or a combination of both is the best approach for your unique and ever-changing situation.
In this infographic, we are going to look at the pros and cons of both SEO and pay-per-click (PPC) as a marketing strategy.
In our experience with different businesses, an integrated search strategy that looks at both SEO and PPC is the optimal approach. Results are improved in each channel by utilising both paid and organic methods. This will not be right for every business, but for high-growth, aggressive marketing, you will want to develop a holistic search engine strategy rather than look at SEO or PPC in isolation.
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