Website Terms of Use

Effective date: 12 May 2026 · Version 1.0

1. Introduction and acceptance

These Website Terms of Use (“Terms”) govern your access to and use of the Content Maximiser website at contentmaximiser.com and any related subdomains (the “Website”). The Website is operated by Content Maximiser Pty Ltd (ACN 601 294 071, ABN 34 601 294 071), a company incorporated in Australia (“we”, “us”, “our”). Content Maximiser is a trading brand of Content Maximiser Pty Ltd.

By accessing or using the Website, submitting an enquiry, or downloading any material, you agree to be bound by these Terms, the Content Maximiser Privacy Policy, and the Content Maximiser Cookies Policy. If you do not agree to these Terms, you must not use the Website.

These Terms apply to your use of the Website only. They are separate from any service engagement, which is governed by a separate signed service agreement.

2. About us

Content Maximiser Pty Ltd operates the Content Maximiser brand, providing digital marketing, website, content, SEO, and paid advertising services. Our registered address is 1417 / 243 Pyrmont Street, Pyrmont NSW 2009, Australia. We can be contacted at [email protected].

Content Maximiser Pty Ltd also operates the Dental Masters TV (DMTV) brand at dentalmasters.tv. The DMTV website is governed by its own separate Website Terms of Use.

3. The Website

The Website provides information about our services, case studies, insights, and an enquiry pathway for prospective clients. We may add, change, suspend, or remove features and content at any time without notice.

4. Eligibility

You may use the Website if you are at least 18 years of age and have the legal capacity to agree to these Terms. If you are accessing the Website on behalf of a business or organisation, you confirm that you are authorised to bind that entity to these Terms.

5. Use of the Website

5.1 Permitted use

We grant you a limited, personal, non-exclusive, non-transferable, revocable licence to access and view the Website and its content for your own internal business reference and to evaluate engaging our services.

5.2 Prohibited use

You must not, and must not permit any other person to:

• copy, download, reproduce, republish, modify, translate, distribute, sell, licence, or create derivative works from the Website or any content on it, except as expressly permitted by us in writing;
• frame, mirror, or embed the Website or its content on another site or service;
• use any automated means, including scrapers, bots, crawlers, or data mining tools, to access, monitor, or extract content from the Website, except for search engine indexing of publicly accessible pages in accordance with our robots file;
• use the Website or any content on it to train, fine-tune, or evaluate any artificial intelligence or machine learning model;
• use any content to build a competing product, service, methodology, or marketing framework;
• remove or alter any copyright, trademark, or proprietary notice on the Website;
• interfere with or disrupt the Website, its security, or any servers or networks connected to it;
• attempt to gain unauthorised access to any part of the Website not made publicly available;
• impersonate any person, misrepresent your affiliation, or use the Website for any fraudulent, defamatory, or unlawful purpose; or
• use the Website in breach of any applicable law.

6. Intellectual property

All intellectual property rights in the Website and in its content, including text, graphics, images, videos, case studies, episode descriptions, logos, design elements, campaign frameworks, and underlying code, are owned by Content Maximiser Pty Ltd or our licensors. All rights are reserved.

Case studies, before-and-after examples, and client results displayed on the Website are published with client permission and remain the property of Content Maximiser Pty Ltd. They may not be reproduced or used in any form without our prior written consent.

The Content Maximiser name, the Content Maximiser logo, and any related branding are our trade marks, whether registered or unregistered. You must not use them without our prior written consent.

7. Your submissions

If you send us comments, questions, suggestions, feedback, or other material through the Website or by email (“Submissions”), you grant us a perpetual, irrevocable, worldwide, royalty-free, transferable, sub-licensable licence to use, reproduce, adapt, and otherwise exploit those Submissions for any purpose, including improving our services and producing further content.

You must not send us any Submission that is unlawful, defamatory, infringing, confidential, or that contains personal information about any other person without their consent.

8. Enquiries and proposals

When you submit an enquiry, book a discovery call, or request a proposal through the Website, you agree that:

• any proposal, strategy document, pricing information, workflow description, or methodology provided to you in response is the confidential intellectual property of Content Maximiser Pty Ltd;
• such materials are provided for the sole purpose of evaluating whether to engage Content Maximiser and may not be shared with, reproduced for, or used by any competitor, third-party agency, or other service provider; and
• receipt of a proposal does not create any obligation on either party to proceed with an engagement.

9. Service engagements

If you proceed to engage Content Maximiser Pty Ltd for services, your engagement will be governed by a separate signed service agreement. In the event of any inconsistency between these Terms and a signed service agreement, the service agreement prevails.

Nothing on the Website constitutes a binding offer or guarantee of any specific service, outcome, price, timeline, or availability. All engagements are subject to a signed agreement and receipt of payment.

10. Not professional advice

Content on the Website is provided for general information and promotional purposes only. It does not constitute professional advice of any kind, including marketing, legal, financial, clinical, dental, or regulatory advice. You should obtain independent professional advice before acting on any content on the Website.

Results, case studies, and before-and-after examples reflect the specific circumstances of individual clients and are not a guarantee of outcomes for any other client. We make no representation that any result shown is typical or replicable.

Where a client engaging our services is a registered health practitioner subject to the Health Practitioner Regulation National Law and AHPRA advertising guidelines, the client is solely responsible for ensuring that any content, advertising, or marketing material produced for them complies with those obligations.

11. Third-party platforms and dependencies

The Website may link to or embed content from third-party platforms, including Google, Meta, YouTube, and similar services. These links and embeds are provided for convenience only. We do not endorse, control, or take responsibility for the content, privacy practices, or terms of any third-party platform. Your use of any third-party platform is at your own risk and subject to its own terms.

You acknowledge and accept that some functionality on the Website, and many of the services we provide to engaged clients, depend on third-party platforms, application programming interfaces (APIs), and services, including Google, Meta, Stripe, WordPress, and email and SMS infrastructure providers. These third parties may modify, deprecate, rate-limit, suspend, or discontinue their services at any time without notice. We do not warrant the availability, accuracy, reliability, or performance of any third-party service and we are not liable for any disruption, loss, or damage arising from third-party acts, omissions, or outages.

12. AI-assisted content

Some content on the Website, including written summaries, captions, transcripts, and creative material, may be produced or assisted by artificial intelligence tools. While we take reasonable steps to review such content, AI-generated material can contain errors, omissions, or inaccuracies. You are responsible for verifying any information that you intend to rely on.

13. Privacy and cookies

Our collection, use, and disclosure of personal information in connection with the Website is described in the Content Maximiser Privacy Policy. Our use of cookies and similar technologies is described in the Content Maximiser Cookies Policy. Both documents form part of, and should be read together with, these Terms.

14. Australian Consumer Law and warranties

Certain consumer guarantees apply under the Australian Consumer Law and other consumer protection laws that cannot be excluded, restricted, or modified. Nothing in these Terms is intended to exclude, restrict, or modify those rights.

Subject to those rights, the Website and its content are provided on an “as is” and “as available” basis, without warranties of any kind, whether express or implied, including warranties of accuracy, completeness, fitness for a particular purpose, non-infringement, or uninterrupted availability. We do not warrant that the Website will be free of errors, viruses, or other harmful components.

15. Limitation of liability

To the maximum extent permitted by law, and subject to section 14:

• we will not be liable to you for any indirect, incidental, special, consequential, or punitive loss or damage, including loss of profits, loss of revenue, loss of data, loss of goodwill, or loss of opportunity, arising out of or in connection with your use of the Website, even if we have been advised of the possibility of such loss; and
• our total aggregate liability to you for all claims arising out of or in connection with your use of the Website, however caused, including in contract, tort (including negligence), under statute, or otherwise, is limited to AUD 100.

Where the Australian Consumer Law applies and a remedy is permitted to be limited, our liability is limited, at our option, to resupplying the relevant content or service, or paying the cost of having it resupplied.

16. Indemnity

You indemnify us, and our directors, officers, employees, contractors, and agents, against all loss, damage, cost, and liability (including legal costs on a full indemnity basis) arising out of or in connection with:

• your breach of these Terms;
• your misuse of the Website or any content on it; or
• your breach of any applicable law in connection with your use of the Website.

This indemnity survives the termination of these Terms.

17. Suspension of access

We may suspend or block your access to the Website at any time, with or without notice, if we reasonably consider that you have breached these Terms, that your access poses a risk to the Website or to other users, or that suspension is otherwise necessary or appropriate.

18. Changes to these Terms

We may update these Terms from time to time. The updated version will be posted on the Website with a revised effective date. Material changes will be communicated through the Website. Your continued use of the Website after changes take effect constitutes your acceptance of the updated Terms.

19. Governing law, jurisdiction, and injunctive relief

These Terms are governed by the laws of New South Wales, Australia. You and we submit to the non-exclusive jurisdiction of the courts of New South Wales and the courts competent to hear appeals from them.

Nothing in these Terms prevents either party from seeking urgent injunctive, interlocutory, or other equitable relief from a court of competent jurisdiction at any time, in particular to protect intellectual property rights, confidential information, or the integrity of the Website.

20. General

If any provision of these Terms is found to be invalid or unenforceable, that provision will be severed to the extent necessary, and the remaining provisions will continue in full force and effect. Our failure to enforce any provision is not a waiver of that provision or of any other right under these Terms. You may not assign or transfer your rights under these Terms without our prior written consent. We may assign or transfer our rights and obligations under these Terms at any time.

Nothing in these Terms creates any partnership, agency, joint venture, employment, or fiduciary relationship between you and us.

These Terms, together with the Content Maximiser Privacy Policy and the Content Maximiser Cookies Policy, constitute the entire agreement between you and us in relation to your use of the Website.

21. Contact

If you have a question about these Terms, please contact us: