Why is Video Important?
Today, video is easier to create and is much more accessible. With an easier entry barrier to break, video marketing has become a user-friendly tool for any business, even for SMBs.
Marketers now have creative freedom–and even financial flexibility–to produce story-driven videos that fascinate target consumers.
There’s no need to seek the expensive services of an ad agency or a production team. All you need is a smartphone, a video editing software, and an internal creative team.
From the consumers’ side, an emerging trend is watching videos in vertical mode. It turns out many people dislike turning their smartphones to the side just to watch videos. This is why Instagram launched IGTV. This new service allows users to produce vertical, longer-form videos.
This infographic shows relevant facts and figures that will prove the importance of creating videos to grow your business.
Click here to view the original infographic.
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